10 Years of Women Who Rock in Marketing – CMO Edition 2019

50 Women CMOs

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.

If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.

Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.

You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.

That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.

So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change.

While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I’ve asked the previous year’s honorees to nominate a peer. Nominees were reviewed, sorted and the list published.

My goal for these lists is to shine a light on talent and create awareness amongst marketers.

It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people.

It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer.

50 Women CMOs 2019

To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical)

Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!

50 Top Women CMOs to Follow

Alicia Tillman

Alicia Tillman
@aliciatillman

Global CMO at SAP
/in/altillman/

Alison Wagonfeld @awagonfeld

CMO, VP, Marketing at Google Cloud
/in/alisonwagonfeld/

Allison Dew @alliedewsays

CMO, EVP at Dell
/in/allison-dew-45875035/

Alyson Griffin @alyson_griffin

Vice President Global Marketing at Intel
/in/alyson-griffin-2820514/

Amanda Jobbins @amandajobbins

CMO for EMEA, APAC and Japan at Oracle
/in/amandastljobbins/

Andrea Zahumensky @Andreazahumensk

CMO at KFC US
/in/andrea-zahumensky-aa70b65/

Ann Lewnes @alewnes

CMO, EVP at Adobe
/in/annlewnes/

Bozoma Saint John

Bozoma Saint John
@badassboz

CMO at ENDEAVOR
/in/bozoma-saint-john-0305441/

Carolyn Everson @ceverson

VP, Global Marketing Solutions at Facebook
/in/carolyn-everson-8633479/

Danna Vetter @dannavetter

Chief Marketer at Milliken & Company
/in/danna-vetter-4065254/

Dara J Treseder @daratreseder

CMO at Carbon
/in/daratreseder/

Dawn T Keller @dawntv94

VP, Head of Digital at Krispy Kreme
/in/dawntevekeliankeller/

Dawna Olsen @DawnaOlsen

CMO at SYSPRO USA
/in/dawnaolsen/

Deborah Wahl @DeborahWahl

CMO, Global at Cadillac
/in/deborahlwahl/

Dee Mc Laughlin

Dee Mc Laughlin
@deemclaughlin

SVP, Global Brand & Creative at Capital Group / American Funds
/in/deemclaughlin/

Deirdre Bigley @DeirdreBigley

CMO at Bloomberg LP
/in/deirdrebigley/

Denise Karkos @dckarkos

CMO at SiriusXM
/in/denise-karkos-b2ab973/

Diana O’Brien @DianaMOBrien

CMO, Global at Deloitte
/in/dianaobrien/

Ellie Mirman @ellieeille

CMO at Crayon
/in/elliemirman/

Jacqui Murphy @jacquimurphy

CMO at Auvik Networks Inc.
/in/jacquimurphy/

Jeanine Liburd @JeanineLiburd

CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.)
/in/jeanine-liburd-7b654a156/

Jeanne Hopkins

Jeanne Hopkins
@jeannehopkins

CMO at Lola
/in/jeannehopkins/

Jeanniey Mullen @jeanniey_

Chief Innovation and Marketing Officer at DailyPay
/in/jeanniey/

Jenn Steele @jennsteele

CMO at Madison Logic
/in/jennsteele/

Jennifer Johnson @jj_cmo

CMO at Tenable
/in/jjcmo/

Jennifer Sey @JenniferSey

CMO, Global Brands at Levi Strauss & Co.
/in/jennifer-sey-6516731/

Jill Gregory @jillgregory6

CMO, EVP at NASCAR
/in/jill-gregory-b32581a/

Karen Walker @KarMWalker

CMO at Cisco
/in/karenmwalker/

Kathy Button Bell

Kathy Button Bell
@Emerson_KathyBB

Senior Vice President, Chief Marketing Officer at Emerson
/in/kathybuttonbell/

Kellyn Smith Kenny @KellynKenny

CMO at Hilton
/in/kellyn/

Kim Salem-Jackson @ksalem09

Global VP, Marketing at Akamai Technologies
/in/kimsalem/

Kristin Lemkau @klemkau

CMO at JPMorgan Chase
/in/kristin-lemkau-ab8b4b88/

Lauren Mead @LaurLeMe

CMO at TimeTrade
/in/laurenmead/

Lauren Wagner Boyman @lboymanms

CMO at Morgan Stanley Wealth Management
/in/laurenboyman/

Leslie Berland @leslieberland

CMO, Head of People at Twitter
/in/leslie-berland-1741781/

Linda Boff

Linda Boff
@lindaboff

CMO at GE
/in/lindaboff/

Lorraine Twohill @LorraineTwohill

CMO at Google
/in/lorraine-twohill-ba3a56185/

Lynne Biggar @LynneBiggar

CMO, Chief Communications Officer at Visa
/in/lynnebiggar/

Lynne Jarman-Johnson @MoJoCMO

CMO at Consumers Credit Union
/in/lynnejjohnson/

Maria Winans @MariaWinans

CMO, North America Marketing at IBM
/in/maria-bartolome-winans-41008014/

Marisa Thalberg @executivemoms

Global Chief Brand Officer at Taco Bell
/in/marisathalberg/

Mary Beech @MaryBeech1

EVP and CMO at Kate Spade New York
/in/maryrennerbeech/

Meg Goldthwaite

Meg Goldthwaite
@MegZGold

CMO at National Public Radio
/in/meg-galloway-goldthwaite-she-her-87a80b3/

Monique Bonner @mobonner

CMO at Akamai Technologies
/in/mobonner/

Morgan Flatley @morgsf

CMO, US at McDonald’s
/in/morgan-flatley-a36b273a/

Paige ONeill @paige_oneill

CMO at Sitecore
/in/paigeoneill/

Penny Baldwin @pennyrbaldwin

CMO, SVP at Qualcomm
/in/pennybaldwin/

Sarah Kennedy Ellis @saykay

CMO at Marketo, An Adobe Company
/in/saykay/

Shannon Sullivan Duffy @sullytoduffy

SVP, Product Marketing at Salesforce
/in/shannonduffy/

Tifenn Dano Kwan

Tifenn Dano Kwan
@danokwan

CMO at SAP Ariba
/in/tifenndano/

Thank you to Lane Ellis  for providing some research help with this list.

We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that “companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.”

There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business.

I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year.

Who would you add to this list for 2020?

To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:

Thank you to all who have inspired us to be better as marketers and a better marketing industry!

 

Read More